First published in 1973, Viva was a women’s soft-core erotica magazine published by Bob Guccione and his wife Kathy Keeton. Guccione was the editor of Penthouse magazine, and he wanted to publish a similar magazine for women. It mixed fashion with full-frontal male nudity. Anna Wintour worked there in the late 1970s. Viva ceased publication in 1980.
Viva is featured in Edition: Out of Print